Why Chevron ain't doin' nothin' for the environment
I was just looking at an advertisment in the Economist by Chevron, the British-American oil company. On first glance, it makes it seem like a good thing: they give facts about the world consumption of oil, and say how less and less oil is being found every day, and so we need to do something about it.
On further inspection, though, it is simply a public relations maneuver by Chevron to say, "look how cool we are". In the "Chevron Steps Taken" box, it reads, "Thinking to the future: Committing more than $300 million each year on clean and renewable energies." If you really think about it, $300 million is peanuts. I looked up Chevron's budget for last year, and they made a profit of $14.1 billion. That means their entire budget is a multi-billion dollar endeavor--so $300 million dollars? Pah! It's a measly attempt to appease environmentalist pressure and look like they care. Besides, right under that it continues, "Finding even more energy today: ...-Using steamflooding to extract heavy oil that was previously unrecoverable - more than 1.3 billion barrels from one field alone." Obviously Chevron has put more investment into new technologies for extracting oil, rather than technologies that would reduce the necessity to find oil.
If Chevron and other oil companies were really serious, they would make a serious investment in alternative, renewable sources of energy. They would be researching solar, wind, geothermal, and tidal power like crazy. If we are intent on doing something about our energy, we should follow through. We cannot just sit on our asses and just dip our toes in the water. We must dive in, as if the sky is raining fire and we need to escape. Crazy analogy, but it's true. We have a responsibility, and it is getting larger and larger, more and more urgent as time goes on. The more we pollute, the more instable our climates will get, and the more we'll be fucked. It's time corporations stopped messing around, trying to make money, and start being truly set on making a change.

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